Nobody Owns Money

Chapter 19. A Mercedes for a Third of the Price

Part V. Pyramids5 min

19

A Mercedes for a Third of the Price

An empty conference hall: on the stage, under spotlights, a black sedan with a huge bow, facing rows of empty chairs.illustration
Finiko promised its partners a car for 35 percent of the price. Someone else was supposed to pay the other 65.

At the end of 2019 a company called Finiko started up in Kazan, and its public face became Kirill Doronin, who spoke to thousands of depositors from big stages. Finiko promised depositors returns of up to twenty-five percent a month. The money, by the company’s account, was multiplied by professional traders and algorithms on the cryptocurrency market. You could invest rubles or bitcoins, and everyone who brought in new people got a percentage of their deposits and rose in status. The most successful recruiters were called “little stars” inside the company. Besides interest, Finiko sold “consumer programs,” for example a car for thirty-five percent of its price, and in its promotional videos partners told how they had bought a Mercedes that way. The best recruiters were taken on promo tours to Thailand, and the company made video blogs about their vacations.

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A Mercedes for a Third of the Price — Nobody Owns Money | Mike Fluff